I’m a relatively recent convert to the cult of Glossier [affiliate link]. The great Boy Brow phenomenon of 2015 ripped through cool girl circles but it completely passed me by. My severely over-plucked 90’s eyebrows ensured that the product wouldn’t work for me, a fact I am still incredibly sore about. However, two years later the beauty world erupted in a storm of chatter about another Glossier product which turned out to be a gel-cream blush called Cloud Paint. And this time I was all in.
I waited until a Black Friday sale to finally pick up a couple of shades and whilst this post isn’t a review of Cloud Paint it’s worth mentioning that I love the product. What I don’t love, however, is the price. Outside of the sales, or Christmas, the product is over budget for me. Even if each tube does last an age, acquiring it in the first place isn’t cheap.
Enter MUA: did they identify the lack of UK based options when it comes to an affordable liquid cream blush? Who can say? But they have recently stepped into the ring with with their Blushed Liquid Cream Blusher [affiliate link].
At just £2.50 a pop you can pick up all 6 MUA shades for the price of one tube of Cloud Paint. Although the MUA product looks incredibly similar, I didn’t for one moment think that it would be a straight up Glossier Cloud Paint dupe. Yet I still grabbed them to put them to the test.
Glossier Cloud Paint (Beam used as an example)
Aqua/Water/Eau, Cyclopentasiloxane, Methyl Trimethicone, Butylene Glycol, PEG-10 Dimethicone, Mica, Dicaprylyl Carbonate, Neopentyl Glycol Diheptanoate, Disteardimonium Hectorite, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Pentylene Glycol, Magnesium Sulfate, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Methacrylate Crosspolymer, Phenoxyethanol, Triethoxycaprylylsilane, Ethylhexylglycerin, Aluminum Hydroxide, Disodium EDTA, Soluble Collagen, Polyglyceryl-2 Triisostearate, Silica, Tin Oxide. MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Red 30 Lake (CI 73360), Yellow 6 Lake (CI 15985).
MUA Blushed Liquid Cream Blush
Aqua, Cyclopentasiloxane, Dimethicone, Butylene Glycol, Mica, Isononyl Isononanoate, Phenyl Trimethicone, C12-15 Alkyl Benzoate, PEG-10 Dimethicone, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Starch Octenylsuccinate, Sorbitan Oleate, Silica, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Magnesium Sulfate, Hydroxyacetophenone, Quaternium-18 Bentonite, Phenoxyethanol, Propylene Carbonate, Parfum, Benzyl Alcohol, Benzyl Salicylate, Hydroxycitronellal, Benzyl Benzoate, Hexyl CinnamalTocopherol. [+/- Aluminum Hydroxide, Mica, Tin Oxide, Triethoxycaprylylsilane, CI 73360, CI 77492, CI 77891.]
Ingredient comparison fans, this section is for you! I’m no chemist but there is a lot of crossover here, especially the first five or six big elements. Having said that it’s also worth remembering that similar product types across most brands will have similar ingredients so do with that info what you will.
There are currently 6 shades in the MUA Liquid Cream Blusher range: Misty Rose, Peach Puff, Rouge Noir, Taupe Tango, Tiger Lily and Watermelon.
My immediate impression was that the formula felt a lot more sticky, sheer and thinner than Cloud Paint. There are a sore lack of cool or neutral tones here too, the MUA shades lean more towards the warm end of the spectrum.
I also saw no absolute Glossier shade dupes, with the exception of maybe MUA Misty Rose for Glossier Puff, MUA Peach Puff for Glossier Beam, and perhaps MUA Tiger Lily for Glossier Dawn.
As I own both the Puff and Beam Cloud Paints I started by swatching them with the apparent MUA dupes side by side. This made painfully clear exactly how much these two products vary.
I’ve already mentioned that I found the MUA Liquid Cream Blush to be a lot thinner than the Glossier Cloud Paints, and their stickiness means they take a lot of work – for me as an amateur especially – to achieve the same effect.
Whilst the MUA formulas were actually nicely pigmented when compared to their glossier counterparts, the shades definitely aren’t the same.
For example MUA Peach Puff is a dupe for Beam in theory but in reality is a much lighter shade than Glossier Beam, with the MUA Tiger Lily – most often touted as a dupe for Glossier Dawn – being a closer match.
In the same vein, MUA Misty Rose is not an equivalent at all, with Glossier Puff being an altogether pinker shade.
So the ingredients appear similar, as does the packaging and the overall concept; yet there is no direct link up with the shade ranges and I found the product harder to blend and work with.
I didn’t love the fragrance in the MUA blush, and that sticky texture which felt almost like lip gloss on the skin. The effortlessness and forgiving nature that is Cloud Paint’s strength is sadly absent in the MUA Liquid Cream Blush.
A Glossier Cloud Paint Dupe they’re not, but for the price point they are worth every penny; giving a good idea of how you might get on with this type of product if you haven’t used it before and don’t want to drop £15 straight off the bat.
I think if I’d have tried MUA Liquid Cream Blush first I’d probably have loved it, but Glossier Cloud Paint is for me just an all round better product. It’s more matte and pigmented, yet still sheer and easily buildable. It graciously allows for sloppy or rushed application whilst still looking great, and for that I am eternally grateful.